What's KEKALOVE Adaptive Fashion?

Simply put, Kekalove Adaptive is a fashion brand for wheelchair users. We design clothing specifically to accommodate wheelchair users with their specific needs. We work to really understand how using a wheelchair affects our lives, and especially how we wear clothing every day. And we work to create designs that tackle all the challenges our wheelchairs might create for us. Our job is a good mix of engineering and art as we constantly try to work on extremely functional, visually appealing, and immensely comfortable clothing for our customers. 


At Kekalove Adaptive, we all understand how our disabilities might affect us, sometimes negatively. We design our clothing with a firm belief that the world can really be a more inclusive place and it’s young people like us who can take on the challenge and achieve positive change. That’s why we design our clothing with regard to physical ability. 


We want to help wheelchair users dress better, look better and feel better. If you also share the same belief in an inclusive future as us, follow us on social media, subscribe to our mailing list,  buy our adaptive clothing for yourself or your loved ones, and last but not least, share our work within your community so we can scale our impact. 

What's "adaptive clothing"?

We get this question a lot, especially from people who don’t have any disabilities. Imagine you have a visual disability and you are trying to wear a shirt. For those of us without any disabilities, it’s very easy. But what would happen if you realised your head is through the sleeve? You have to restart and do it again. And imagine making the same mistake over and over again, but there is nothing you can do about it. That’s why we need adaptive clothing to be an available option for people with physical disabilities.


Think for yourself how you dress up (assuming you don’t have a disability). You take all these steps subconsciously, instantly, without thinking about the how of your wearing process. But we personally know dozens of people who spend even hours every day merely to get dressed, simply because their clothing doesn’t take their needs into account. And it’s always the individual with a disability, their caretaker, their family members, their loved ones who have to deal with it. We’re here to stop that.


Mahammad Kekalov is the founder and CEO of Kekalove Adaptive Fashion. He’s an award-winning social entrepreneur and an active member of Azerbaijani civil society. He grew up with his visually impaired grandmother in northwestern Azerbaijan and the two of them spent a lot of time together. Mahammad says they were very close and she had a significant impact on his upbringing. They even share the same connection today, despite all the time they had to spend apart when Mahammad left for university. Connect with him on LinkedIn or send him an email if you are interested in connecting or have anything to share with the team.

Mahammad Kekalov


Mahammadali Rzayev is the cofounder of Kekalove Adaptive Fashion. He named the company and played a lead role in its inception

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Rashida Ali is the creative director at Kekalove Adaptive Fashion. She graduated from the University of Languages of Azerbaijan and Azerbaijan State University of Economics. Since September 2018, she got involved in the Fashion world. She joined the Kekalove team in 2019. Her very first adaptive design was exhibited at Artim Project Space in October-November, 2019 organized and supported by famous Yarat! Contemporary Art Space in Baku. She fluently speaks English, Spanish, French, Russian, and Turkish.


Heydar Kekalov is a student at Azerbaijan State University of Economics. He joined Kekalove in 2021 to support the brand during the 2nd fashion show. He is also inspired by his grandmother with a severe visual disability.



15-years-old Sabuhi works at KEKALOVE since July 2021. He has been learning programming since he was 14-years-old. He loves writing codes and working with robots. His first experience with programming has begun with us. One of his biggest dreams is to study at an American university as a professional programmer. He believes that life will be easier for disabled people one day.


Firuza Mammadova is the growth manager of Keklove Adaptive Fashion. She graduated from the Design Faculty of the Azerbaijan State University of Economics. Although she is a designer by profession, she thinks that the innovations she learns in every field will make her worldview wider, fairer, and deeper. For Firuza, everything done with love is beautiful.



We believe, and you would probably agree that life is hard when you are wearing clothing that makes you feel uncomfortable. Our mission is to enable persons with disabilities to be their best and confident selves by creating them a comfortable environment through adaptive and trendy fashion. We want to help wheelchair users dress better, look better and feel better.




We envision a truly inclusive world where each and every member have equal access to the same opportunities and chances, get to live their life, enjoy their time, and achieve their best potential regardless of their physical abilities.



We believe that it’s possible for the world we live in to get better. We try to do good things and we strive to be good people. We work to build good relationships and have a good impact on our world. We genuinely believe we’re committed to good deeds - making the world a better place by helping wheelchair users dress better, look better and feel better.

We value inclusion with no exceptions, including each and every member of our society without regard to characteristics they could or could not choose. We value the importance of human life, human experiences, human narratives, human emotions. We prioritize humans, and that’s why we can never support discrimination.


We value openness as a person, a community, an organization and the world as a whole. We create the best functional products that we do through interviews, testings, experiments, trial and error. As much as we love to receive open and honest input, we also love to share. We are here with our know-how, our experiences, expertise and knowledge to assist anyone who is interested in our job.



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